The Challenge

What if we could turn extensive newspaper archives, millions upon millions of articles on paper, into an interactive, voice-activated robot?

The opportunity (and challenge) was too good for us to pass on. We were soon joined by Google to create a first of its kind; a truly ingenious product in an industry desperate for innovation.

Seeking an innovation specialist.

Archant’s journey with Google began when digital development director Lorna Willis stumbled upon some of our online content. After reading a few pieces, she reached out to our team to throw a tentative idea in the air.

Could we, hypothetically, scan 160 years-worth of old newspapers, extract their content into a digital, processable format, and use this (enormous) database of stories as a hub of local knowledge for an AI-driven voice robot?

Lorna’s vision and enthusiasm were palpable; and contagious. The teams met a few times to explore the idea further and, with every meeting, the project took form.

“Because of where we are now, it’s hard to recall how much of an unknown this project was back then. Almost every single part of Lorna’s idea had never been done before”, recalls Alex project manager on Local Recall.

180%

Pivot

Digitising them and turning them into a revenue-generating asset.

700,000

Newspaper pages

Carrying over 700,000 pages, that’s a database of 21 Terra Bytes.

160+

Years

There are over 160 years worth of newspaper archives.

“Because we have make so much progress now, it’s hard to remember how much of an unknown this project was back then. Almost every single part of the initial idea was never been done before”

Andrew Karter Client
Randy Adler

AI Data Scientist

Team working

The Process

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Grow your traffic

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Traffic

Increase your sales

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Sales Chart
Marketing Project

Conclusion

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Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi. Pellentesque a bibendum tortor. Sed scelerisque auctor odio, id scelerisque diam fermentum sit amet.

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Nulla consectetur maximus turpis a egestas. Mauris efficitur, ante non bibendum eleifend, diam massa varius ex, non vestibulum risus metus in eros. Proin eu urna vitae ex feugiat interdum. Nunc vel auctor nisi.

“The theme is always up to date with the changes of wordpress, following everything that’s happening. I’ve never had anything break with the update. Overall, the best theme I’ve tried.”

Melissa Dean Client
Lenna Emmer

Marketing Consultant Expert

Let’s Make Things Happen

Marketing Consultant Expert

Richard Madsen

Marketing Consultant Expert
(555) 802-1234

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